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Top 100 branduri globale in 2009


Cele mai valoroase marci din lume in 2009. A sosit vremea ca marcile sa fie examinate, evaluate si clasate. Ca de obicei, de catre Interbrand.

Primele 5 locuri sunt identice ca in 2008, Coca-Cola, IBM, Microsoft, General Electric si Nokia impartindu-si laurii. In top 10 doar doua branduri sunt din afara SUA (Toyota si Nokia), iar in top 100 aproape jumatate din marci sunt din SUA.

McDonald’s si Google cresc, Toyota si Intel scad. Cu toate acestea Toyota este singurul producator de masini in top 10. In top 20 isi mai fac loc Mercedes, BMW si Honda.


Pozitie 2009 Pozitie 2008 Compania Valoare brand 2009 (mil $) Valoare brand 2008 (mil $)
Modificare procentuala Tara
1 1 Coca-Cola 68,734 66,667 0.03 U.S.
2 2 IBM 60,211 59,031 0.02 U.S.
3 3 Microsoft 56,647 59,007 -0.04 U.S.
4 4 GE 47,777 53,086 -0.1 U.S.
5 5 Nokia 34,864 35,942 -0.03 Finland
6 8 McDonald’s 32,275 31,049 0.04 U.S.
7 10 Google 31,980 25,590 0.25 U.S.
8 6 Toyota 31,330 34,050 -0.08 Japan
9 7 Intel 30,636 31,261 -0.02 U.S.
10 9 Disney 28,447 29,251 -0.03 U.S.
11 12 Hewlett-Packard 24,096 23,509 0.02 U.S.
12 11 Mercedes-Benz 23,867 25,577 -0.07 Germany
13 14 Gillette 22,841 22,069 0.04 U.S.
14 17 Cisco 22,030 21,306 0.03 U.S.
15 13 BMW 21,671 23,298 -0.07 Germany
16 16 Louis Vuitton 21,120 21,602 -0.02 France
17 18 Marlboro 19,010 21,300 -0.11 U.S.
18 20 Honda 17,803 19,079 -0.07 Japan
19 21 Samsung 17,518 17,689 -0.01 S. Korea
20 24 Apple 15,443 13,724 0.12 U.S.
21 22 H&M 15,375 13,840 0.11 Sweden
22 15 American Express 14,971 21,940 -0.32 U.S.
23 26 Pepsi 13,706 13,249 0.03 U.S.
24 23 Oracle 13,699 13,831 -0.01 U.S.
25 28 Nescafe 13,317 13,055 0.02 Switzerland
26 29 Nike 13,179 12,672 0.04 U.S.
27 31 SAP 12,106 12,228 -0.01 Germany
28 35 Ikea 12,004 10,913 0.1 Sweden
29 25 Sony 11,953 13,583 -0.12 Japan
30 33 Budweiser 11,833 11,438 0.03 Belgium
31 30 UPS 11,594 12,621 -0.08 U.S.
32 27 HSBC 10,510 13,143 -0.2 Britain
33 36 Canon 10,441 10,876 -0.04 Japan
34 39 Kellogg’s 10,428 9,710 0.07 U.S.
35 32 Dell 10,291 11,695 -0.12 U.S.
36 19 Citi 10,254 20,174 0.49 U.S.
37 37 JPMorgan 9,550 10,773 -0.11 U.S.
38 38 Goldman Sachs 9,248 10,331 -0.1 U.S.
39 40 Nintendo 9,210 8,772 0.05 Japan
40 44 Thomson Reuters 8,434 8,313 0.01 Canada
41 45 Gucci 8,182 8,254 -0.01 Italy
42 43 Philips 8,121 8,325 -0.02 Netherlands
43 58 Amazon 7,858 6,434 0.22 U.S.
44 51 L’Oreal 7,748 7,508 0.03 France
45 47 Accenture 7,710 7,948 -0.03 U.S.
46 46 eBay 7,350 7,991 -0.08 U.S.
47 48 Siemens 7,308 7,943 -0.08 Germany
48 56 Heinz 7,244 6,646 0.09 U.S.
49 49 Ford 7,005 7,896 -0.11 U.S.
50 62 Zara 6,789 5,955 0.14 Spain
51 61 Wrigley 6,731 6,105 0.1 U.S.
52 57 Colgate 6,550 6,437 0.02 U.S.
53 55 AXA 6,525 7,001 -0.07 France
54 52 MTV 6,523 7,193 -0.09 U.S.
55 53 Volkswagen 6,484 7,047 -0.08 Germany
56 59 Xerox 6,431 6,393 0.01 U.S.
57 42 Morgan Stanley 6,399 8,696 -0.26 U.S.
58 63 Nestle 6,319 5,592 0.13 Switzerland
59 60 Chanel 6,040 6,355 -0.05 France
60 66 Danone 5,960 5,408 0.1 France
61 64 KFC 5,722 5,582 0.03 U.S.
62 70 Adidas 5,397 5,072 0.06 Germany
63 73 Blackberry 5,138 4,802 0.07 Canada
64 65 Yahoo! 5,111 5,496 -0.07 U.S.
65 67 Audi 5,010 5,407 -0.07 Germany
66 68 Caterpillar 5,004 5,288 -0.05 U.S.
67 69 Avon 4,917 5,264 -0.07 U.S.
68 71 Rolex 4,609 4,956 -0.07 Switzerland
69 72 Hyundai 4,604 4,846 -0.05 S. Korea
70 76 Hermes 4,598 4,575 0.01 France
71 74 Kleenex 4,404 4,636 -0.05 U.S.
72 41 UBS 4,370 8,740 -0.5 Switzerland
73 50 Harley-Davidson 4,337 7,609 -0.43 U.S.
74 75 Porsche 4,234 4,603 -0.08 Germany
75 78 Panasonic 4,225 4,281 -0.01 Japan
76 80 Tiffany & Co. 4,000 4,208 -0.05 U.S.
77 79 Cartier 3,968 4,236 -0.06 France
78 77 Gap 3,922 4,357 -0.1 U.S.
79 81 Pizza Hut 3,876 4,097 -0.05 U.S.
80 92 Johnson & Johnson 3,847 3,582 0.07 U.S.
81 82 Allianz 3,831 4,033 -0.05 Germany
82 83 Moet & Chandon 3,754 3,951 -0.05 France
83 84 BP 3,716 3,911 -0.05 Britain
84 89 Smirnoff 3,698 3,590 0.03 Britain
85 88 Duracell 3,563 3,682 -0.03 U.S.
86 98 Nivea 3,557 3,401 0.05 Germany
87 91 Prada 3,530 3,585 -0.02 Italy
88 93 Ferrari 3,527 3,527 0 Italy
89 94 Armani 3,303 3,526 -0.06 Italy
90 85 Starbucks 3,263 3,879 -0.16 U.S.
91 New Lancome 3,235 New New France
92 97 Shell 3,228 3,471 -0.07 Netherlands
93 New Burger King 3,223 New New U.S.
94 100 Visa 3,170 3,338 -0.05 U.S.
95 New Adobe 3,161 New New U.S.
96 90 Lexus 3,158 3,588 -0.12 Japan
97 New Puma 3,154 New New Germany
98 New Burberry 3,095 New New Britain
99 New Polo Ralph Lauren 3,094 New New U.S.
100 New Campbell’s 3,081 New New U.S.

Cele mai mari cresteri in valoare sunt din zona Internetului: Google si Amazon, iar cele mai mari scaderi din zona financiara: Citi, UBS, Morgan Stanley.

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