Cele mai valoroase marci din lume in 2009. A sosit vremea ca marcile sa fie examinate, evaluate si clasate. Ca de obicei, de catre Interbrand.
Primele 5 locuri sunt identice ca in 2008, Coca-Cola, IBM, Microsoft, General Electric si Nokia impartindu-si laurii. In top 10 doar doua branduri sunt din afara SUA (Toyota si Nokia), iar in top 100 aproape jumatate din marci sunt din SUA.
McDonald’s si Google cresc, Toyota si Intel scad. Cu toate acestea Toyota este singurul producator de masini in top 10. In top 20 isi mai fac loc Mercedes, BMW si Honda.
Disclaimer: Nu sunt un analist financiar, consultant si nici broker. Iti voi oferii ajutorul prin prisma experientei personale pe portofoliul propriu de investitor si nu de povestitor. Ceea ce vei decide sa faci in urma discutiei cu mine, este strict responsabilitatea ta. In momentul in care vei lua decizia sa investesti, iti voi recomanda si o lista de brokeri autorizati cu care vei putea discuta si incepe deschiderea contului de tranzactionare.
| Pozitie 2009 | Pozitie 2008 | Compania |
Valoare brand 2009 (mil $) | Valoare brand 2008 (mil $) |
Modificare procentuala | Tara |
| 1 | 1 | Coca-Cola | 68,734 | 66,667 | 0.03 | U.S. |
| 2 | 2 | IBM | 60,211 | 59,031 | 0.02 | U.S. |
| 3 | 3 | Microsoft | 56,647 | 59,007 | -0.04 | U.S. |
| 4 | 4 | GE | 47,777 | 53,086 | -0.1 | U.S. |
| 5 | 5 | Nokia | 34,864 | 35,942 | -0.03 | Finland |
| 6 | 8 | McDonald’s | 32,275 | 31,049 | 0.04 | U.S. |
| 7 | 10 | 31,980 | 25,590 | 0.25 | U.S. | |
| 8 | 6 | Toyota | 31,330 | 34,050 | -0.08 | Japan |
| 9 | 7 | Intel | 30,636 | 31,261 | -0.02 | U.S. |
| 10 | 9 | Disney | 28,447 | 29,251 | -0.03 | U.S. |
| 11 | 12 | Hewlett-Packard | 24,096 | 23,509 | 0.02 | U.S. |
| 12 | 11 | Mercedes-Benz | 23,867 | 25,577 | -0.07 | Germany |
| 13 | 14 | Gillette | 22,841 | 22,069 | 0.04 | U.S. |
| 14 | 17 | Cisco | 22,030 | 21,306 | 0.03 | U.S. |
| 15 | 13 | BMW | 21,671 | 23,298 | -0.07 | Germany |
| 16 | 16 | Louis Vuitton | 21,120 | 21,602 | -0.02 | France |
| 17 | 18 | Marlboro | 19,010 | 21,300 | -0.11 | U.S. |
| 18 | 20 | Honda | 17,803 | 19,079 | -0.07 | Japan |
| 19 | 21 | Samsung | 17,518 | 17,689 | -0.01 | S. Korea |
| 20 | 24 | Apple | 15,443 | 13,724 | 0.12 | U.S. |
| 21 | 22 | H&M | 15,375 | 13,840 | 0.11 | Sweden |
| 22 | 15 | American Express | 14,971 | 21,940 | -0.32 | U.S. |
| 23 | 26 | Pepsi | 13,706 | 13,249 | 0.03 | U.S. |
| 24 | 23 | Oracle | 13,699 | 13,831 | -0.01 | U.S. |
| 25 | 28 | Nescafe | 13,317 | 13,055 | 0.02 | Switzerland |
| 26 | 29 | Nike | 13,179 | 12,672 | 0.04 | U.S. |
| 27 | 31 | SAP | 12,106 | 12,228 | -0.01 | Germany |
| 28 | 35 | Ikea | 12,004 | 10,913 | 0.1 | Sweden |
| 29 | 25 | Sony | 11,953 | 13,583 | -0.12 | Japan |
| 30 | 33 | Budweiser | 11,833 | 11,438 | 0.03 | Belgium |
| 31 | 30 | UPS | 11,594 | 12,621 | -0.08 | U.S. |
| 32 | 27 | HSBC | 10,510 | 13,143 | -0.2 | Britain |
| 33 | 36 | Canon | 10,441 | 10,876 | -0.04 | Japan |
| 34 | 39 | Kellogg’s | 10,428 | 9,710 | 0.07 | U.S. |
| 35 | 32 | Dell | 10,291 | 11,695 | -0.12 | U.S. |
| 36 | 19 | Citi | 10,254 | 20,174 | 0.49 | U.S. |
| 37 | 37 | JPMorgan | 9,550 | 10,773 | -0.11 | U.S. |
| 38 | 38 | Goldman Sachs | 9,248 | 10,331 | -0.1 | U.S. |
| 39 | 40 | Nintendo | 9,210 | 8,772 | 0.05 | Japan |
| 40 | 44 | Thomson Reuters | 8,434 | 8,313 | 0.01 | Canada |
| 41 | 45 | Gucci | 8,182 | 8,254 | -0.01 | Italy |
| 42 | 43 | Philips | 8,121 | 8,325 | -0.02 | Netherlands |
| 43 | 58 | Amazon | 7,858 | 6,434 | 0.22 | U.S. |
| 44 | 51 | L’Oreal | 7,748 | 7,508 | 0.03 | France |
| 45 | 47 | Accenture | 7,710 | 7,948 | -0.03 | U.S. |
| 46 | 46 | eBay | 7,350 | 7,991 | -0.08 | U.S. |
| 47 | 48 | Siemens | 7,308 | 7,943 | -0.08 | Germany |
| 48 | 56 | Heinz | 7,244 | 6,646 | 0.09 | U.S. |
| 49 | 49 | Ford | 7,005 | 7,896 | -0.11 | U.S. |
| 50 | 62 | Zara | 6,789 | 5,955 | 0.14 | Spain |
| 51 | 61 | Wrigley | 6,731 | 6,105 | 0.1 | U.S. |
| 52 | 57 | Colgate | 6,550 | 6,437 | 0.02 | U.S. |
| 53 | 55 | AXA | 6,525 | 7,001 | -0.07 | France |
| 54 | 52 | MTV | 6,523 | 7,193 | -0.09 | U.S. |
| 55 | 53 | Volkswagen | 6,484 | 7,047 | -0.08 | Germany |
| 56 | 59 | Xerox | 6,431 | 6,393 | 0.01 | U.S. |
| 57 | 42 | Morgan Stanley | 6,399 | 8,696 | -0.26 | U.S. |
| 58 | 63 | Nestle | 6,319 | 5,592 | 0.13 | Switzerland |
| 59 | 60 | Chanel | 6,040 | 6,355 | -0.05 | France |
| 60 | 66 | Danone | 5,960 | 5,408 | 0.1 | France |
| 61 | 64 | KFC | 5,722 | 5,582 | 0.03 | U.S. |
| 62 | 70 | Adidas | 5,397 | 5,072 | 0.06 | Germany |
| 63 | 73 | Blackberry | 5,138 | 4,802 | 0.07 | Canada |
| 64 | 65 | Yahoo! | 5,111 | 5,496 | -0.07 | U.S. |
| 65 | 67 | Audi | 5,010 | 5,407 | -0.07 | Germany |
| 66 | 68 | Caterpillar | 5,004 | 5,288 | -0.05 | U.S. |
| 67 | 69 | Avon | 4,917 | 5,264 | -0.07 | U.S. |
| 68 | 71 | Rolex | 4,609 | 4,956 | -0.07 | Switzerland |
| 69 | 72 | Hyundai | 4,604 | 4,846 | -0.05 | S. Korea |
| 70 | 76 | Hermes | 4,598 | 4,575 | 0.01 | France |
| 71 | 74 | Kleenex | 4,404 | 4,636 | -0.05 | U.S. |
| 72 | 41 | UBS | 4,370 | 8,740 | -0.5 | Switzerland |
| 73 | 50 | Harley-Davidson | 4,337 | 7,609 | -0.43 | U.S. |
| 74 | 75 | Porsche | 4,234 | 4,603 | -0.08 | Germany |
| 75 | 78 | Panasonic | 4,225 | 4,281 | -0.01 | Japan |
| 76 | 80 | Tiffany & Co. | 4,000 | 4,208 | -0.05 | U.S. |
| 77 | 79 | Cartier | 3,968 | 4,236 | -0.06 | France |
| 78 | 77 | Gap | 3,922 | 4,357 | -0.1 | U.S. |
| 79 | 81 | Pizza Hut | 3,876 | 4,097 | -0.05 | U.S. |
| 80 | 92 | Johnson & Johnson | 3,847 | 3,582 | 0.07 | U.S. |
| 81 | 82 | Allianz | 3,831 | 4,033 | -0.05 | Germany |
| 82 | 83 | Moet & Chandon | 3,754 | 3,951 | -0.05 | France |
| 83 | 84 | BP | 3,716 | 3,911 | -0.05 | Britain |
| 84 | 89 | Smirnoff | 3,698 | 3,590 | 0.03 | Britain |
| 85 | 88 | Duracell | 3,563 | 3,682 | -0.03 | U.S. |
| 86 | 98 | Nivea | 3,557 | 3,401 | 0.05 | Germany |
| 87 | 91 | Prada | 3,530 | 3,585 | -0.02 | Italy |
| 88 | 93 | Ferrari | 3,527 | 3,527 | 0 | Italy |
| 89 | 94 | Armani | 3,303 | 3,526 | -0.06 | Italy |
| 90 | 85 | Starbucks | 3,263 | 3,879 | -0.16 | U.S. |
| 91 | New | Lancome | 3,235 | New | New | France |
| 92 | 97 | Shell | 3,228 | 3,471 | -0.07 | Netherlands |
| 93 | New | Burger King | 3,223 | New | New | U.S. |
| 94 | 100 | Visa | 3,170 | 3,338 | -0.05 | U.S. |
| 95 | New | Adobe | 3,161 | New | New | U.S. |
| 96 | 90 | Lexus | 3,158 | 3,588 | -0.12 | Japan |
| 97 | New | Puma | 3,154 | New | New | Germany |
| 98 | New | Burberry | 3,095 | New | New | Britain |
| 99 | New | Polo Ralph Lauren | 3,094 | New | New | U.S. |
| 100 | New | Campbell’s | 3,081 | New | New | U.S. |
Cele mai mari cresteri in valoare sunt din zona Internetului: Google si Amazon, iar cele mai mari scaderi din zona financiara: Citi, UBS, Morgan Stanley.
